Jan 4, 2017
Co-hosts Jan Rutherford and Jim Vaselopulos interview
Jim Palmer, a marketing and business-building expert, and in-demand
coach. The author of five books, Jim is best known internationally
as The Newsletter Guru, and creator of No Hassle Newsletters, the
ultimate done-for-you newsletter marketing program used by hundreds
of clients in nine countries. Jan and Jim talk with Jim Palmer
about how he became a business leadership thought leader, and what
that means to him; how he grew up with a worker servant mentality,
and how he applies it today; some of the principles Jim teaches in
Decide and his other books; and what his four pillars are
for business success. To end of the interview, Jim and Jan ask for
and receive some coaching of their own!
Listen in to learn more about getting past your
fears, serving without monetary reward, and achieving growth by
building on the four pillars.
[3:27] If you put enough good information out there,
with a servant attitude, giving value and helping people without
expecting return, you get a reputation as a servant thought
[6:17] When Jim became an entrepreneur he remembered
Sam Walton’s words about the customer’s power to fire everybody by
deciding to spend somewhere else. In online marketing in 2006,
everything was ‘free.’ If you are really giving, people gravitate
toward you. Jim has a free download, “Serve First, How to Unlock a
Life of Abundance and Purpose.” No email is needed.
[10:32] Jim talks about his book, Decide.
High achievers, when presented with a challenge or an opportunity,
quickly assess the pros and cons, and then make a decision, yes or
no, and act. They never go to ‘Squishyville,’ because business and
life happen too quickly.
[20:38] Jim’s four pillars of success are
Knowledge, Environment, Mindset, and
Habits, similar to the growth mindset sought for in
special operators. In any field, there are the ordinary, and the
high achievers. Very few qualify for the elite. You have to do
things that others will not do.
[22:45] Environment is space you create. To
write, Jim picks the time, sits at his desk, and puts away all
distractions. The only thing he wants to do is type what’s in his
head. He can write for two or three hours. You have to be able to
control the environment, in order to produce the result.
[24:03] Mindset is much more important than
perfecting your skill or talent. Some very top copywriters get 10
times what a normal copywriter gets. They don’t write 10 times
better. Habits are self-evident. Rich people have big
libraries, and poor people have big TVs. Have habits in place to
make your priorities happen, and create and protect the environment
to do it.
[26:55] Knowledge for highly successful
people means to own who they are; their strengths and limitations.
They hire and delegate. To help his business, Jim joined a
Mastermind. The leader asked, “What makes you think you’re entitled
to the same level of success as these peers ... but you’re not
willing to do the same things that they’re doing to grow their
[30:23] The idea of a multi-day live event petrified
Jim for a few reasons: picking the right date; renting space with
food and beverage and a number of guest rooms guaranteed; and fear
of disappointing attendees by forgetting how to present. He kicked
his fears to the curb, and found out he’s pretty good at it, with
five sold out. That’s when he began to accelerate
[31:38] Dan Kennedy is the person most influential on
Jim’s development. Dan is a blue-collar guy who built a
multi-million dollar business, because he understands people, he
understands marketing, and he’s not afraid of hard work. He does
something everyday that will bear fruit down the road. Jim learned
much about writing from reading Dan Kennedy’s books.
[33:40] Jim gave coaching for The Leadership
Podcast, which stands in its own unique space. He likes the
back-and-forth. His greatest advice to Jim and Jan is to avoid
adhering to a strict format and schedule of questions, but to have
a lot of conversation starters, and to follow up on answers of
interest. Get people to tell stories. Always focus on the listener,
not the downloads.
“I shot my first video in 2009, I had three watchers.
I was one of them. My wife and my Mom, I think, were the other
“‘It’s no wonder he’s successful. Look at how much
stuff he does.’ There’s a real nugget in there, if you think about
“We volunteer for three or four different local
charities, which are near and dear to our heart.”
“If you’re going to expect a big reward, you have to
be willing to step up and risk.”
“I really think this year is going to be a banner
“Rich people have big libraries, and poor people have
Books Mentioned on the Show
Walton: Made In America, by Sam Walton and John
Decide: The Ultimate Success Trigger, by Jim
Stop Waiting For It to Get Easier: Create Your Dream Business
Now, by Jim Palmer
No B.S. Guide to Direct Response Social Media Marketing: The
Ultimate No Holds Barred Guide to Producing Measurable Monetizable
Results with Social Media Marketing,
by Dan S. Kennedy and Kim Walsh-Phillips
Jim Palmer grew up in a small town in Massachusetts,
learning to work, serve, and help people. Jim is the Founder of
Dream Business Academy and Dream Business Coaching and Mastermind
Program. He hosts Dream Business TV, the weekly web TV
show watched by thousands of entrepreneurs and business owners.
He’s also hosts Stick Like Glue Radio, a weekly podcast
based on his unique brand of smart marketing and business-building
Jim has been advising business owners for well over
20 years, and has been doing his weekly business videos for six
DreamBizAcademy to learn about the upcoming event,
February 8-10 in Orlando.
GetJimPalmer.com/ServeFirst for a free download on
the servant mentality.
DecideForSuccessBook.com for a free copy of the
book, for only $6.95 S&H.