Dec 13, 2017
Robert Glazer, founder and Managing Director of Acceleration
Partners, and is focused on personal motivation, and coaching
people to go well beyond what they have done before.
Key Takeaways
[5:52] Employees come into a
company, they leave, and they advocate for the company. Citing Lee
Caraher’s The Boomerang
Principle, Bob notes
that his companies maintain partnerships with alumni.
[13:16] There must be room for
failure. A failed campaign can inform a better campaign, after a
debrief.
[16:38] Bob talks about
performance and capacity. Capacity is like a balloon. You can learn
to perform up to your capacity and then you can learn to grow your
capacity more than you have ever done.
[17:45] When people have work
struggles, their struggles are often tied to personal
issues.
[27:18] Your zone of strength is
where you excel.
[29:45] A turning point on Bob’s
leadership journey was learning to ask, “Who are you? What do you
value? What do you really want from life?” When you can align your
life around all of that, you’ll be extremely successful. If your
job supports your core purpose, then you’re going to be
happy.
Facebook: Robert Glazer
Twitter: @Robert_Glazer
LinkedIn: Robert Glazer
Book site: Performance-Partnerships.com
Blog site: FridayFwd.com
Podcast:
Accelerationpartners.com/resource-center/our-podcasts/
Website: AccelerationPartners.com
Website: BrandCycle.com
Website: RobertSGlazer.com
Quotable Quotes
Real relationships can be
sustained through good times and bad.
Win-win is the essence of
performance
Trust = Character &
Competence
When 20% is R&D, failures
are not catastrophic.
If you knew something would work
in advance of trying it, you could be on a beach
somewhere.
Coaching people to where they
should be is Step A of leadership. Step B is getting them to do
more than they’ve ever done.
“Almost every big new idea I
have comes out of travel.”
The worst thing you can do is
work on your weaknesses. Be aware of them, but spend your time in
your zone of strength.
“If you haven’t actually figured
out where you’re trying to go, it’s very hard to lead
others.”
Bio
Robert Glazer is the Founder and Managing Director of
Acceleration Partners, an industry-leading affiliate program
management agency that helps preeminent brands, including adidas,
ModCloth, Reebok, Target, Gymboree, and Warby Parker, establish and
grow transparent, brand-aligned, and performance-driven affiliate
programs.
Robert is also the co-founder
and Chairman of BrandCycle and the author of the inspirational
blog, Friday Forward. His passion for sharing his experiences and
expertise in internet marketing, affiliate marketing, and marketing
strategy has made him a sought-after speaker across the globe. He
is respected for his ability to explain the oft-misunderstood world
of affiliate marketing, where it is headed, and why the affiliate
model is such an important part of a growing company’s
business.
In addition to writing the
globally best-selling book, Performance Partnerships, The Checkered Past,
Changing Present and Exciting Future of Affiliate
Marketing, Robert is a
regular contributor to numerous outlets, including Entrepreneur,
Fast Co, Huffington Post, Success, and Forbes, writing about
performance marketing, strategy, and culture. He is the recipient
of the Boston Business Journal “40 under 40” award, the SmartCEO
Boston Future 50 award, and a finalist for the E&Y Entrepreneur
of the Year in New England.
You can learn more about Robert
at RobertSGlazer.com
Books mentioned in this episode
Performance Partnerships, The
Checkered Past, Changing Present and Exciting Future of Affiliate
Marketing, by Robert
Glazer
The Boomerang Principle:
Inspire Lifetime Loyalty from Your Employees,
by Lee Caraher
The Optimistic Child: A Proven
Program to Safeguard Children Against Depression and Build Lifelong
Resilience, by Martin
Seligman
The Speed of Trust: The One
Thing That Changes Everything, by Stephen M. R. Covey
Blink: The Power of Thinking
Without Thinking, by
Malcolm Gladwell
Essentialism: The Disciplined
Pursuit of Less, by
Greg McKeown