Mar 27, 2019
Cathy Sunshine, President of the
Sunshine Group, has coached thousands of executives and multiple
generations of leaders. She talks about the changes she has
witnessed in leadership over the past 45 years, the synchronization
of how we move in organizations and how a behavioral operating
system is different than culture. Also discussed are ways we can be
more responsive in the flow of technology, her new book
SYNC’D ,
how we identify an anchor customer,
and the art and science of executive coaching.
Key Takeaways
[4:14] In organizational
structure, synchronization is key and has everything to do with how
we pivot from a customer end. In the age of digital transformation
with a strong horsepower, there is a demand to align with what’s
really going on in our primary market and enable our business to be
structured to move.
[7:01] The
organizational behavior system must enable people to operate at the
speed of the customer’s need.
[9:55] The behavioral operating
system is ultimately what enables the culture to come
alive.
[12:15] The internal service
structure must enable employees to respond naturally to the needs
of the customer.
[18:36] Great leaders must
operate within the system as a whole, and to operate in a fluid way
while moving in sync with the needs of the market and the anchor
customer.
[22:12] You must know who your
anchor customer is.
[28:12] The art and the science
of executive coaching can blend together, and it requires a level
of awareness, clarity and the ability to seek out
feedback.
[33:08] The service structure is
designed to be a construct and a feedback system that enables you
to move with the flow of technology. In a service structure
leadership is distributed, but there is a singular entity that
champions transformation.
[38:48] Leaders are connected
and grounded within their core values while they grow, stretch and
learn.
[42:08] In leadership, it’s the
level of influence that creates value through an organizational
system that really matters.
[46:33] Cathy’s book SYNC’d will
be out January 3rd, and it shifts the vantage point to assume the
center of gravity in organizations has become driven from a
customer end.
Quotes
- “People need to be freed to make conscious
choices.”
- “Culture is a result, not a cause.”
- “The
anchor customer drives why you exist.”
- “Strategy is a loaded word.”
- “Who
buys us, and what are they buying us for?”
- “Feedback is really a key.”
Cathy Sunshine Twitter | LinkedIn | Website | css@sunshineconsultancy.com
SYNC’D
TLP 018: Confidence, Humility,
Humor & Corporate Culture