Aug 7, 2019
Ori Brafman, multiple New York Times bestselling author, co-founder of the Fully
Charged Institute, Distinguished Teaching Fellow and UC Berkeley
and co-founder of Vegan.org, joins the show and talks about his
latest book, Radical
examines the latest changes in the landscape of leadership, and
explains the plasticity of thinking when it comes to the writing
process, and why decentralized organizations work
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[5:53] Ori wrote
The Starfish and The
Spider in 2006,
Sway in 2008, Click in 2019 and Chaos Imperative in 2013. Each of these books has a running
theme on how people structure their organizations, and how
seemingly small factors affect very large decisions and important
long term relationships.
[9:27] Ori saw very different
cultures firsthand, going from Tel Aviv to El Paso, to Silicon
[11:03] When we choose to
surround ourselves with people of all different viewpoints and
perspectives, we get what Ori calls the “ping pong of ideas”,
serving them back and forth to each other. Ori found the creative
tension of picking writing partners with different views from his
own helped make the content richer.
[20:23] The more distributed an
organization is, the more powerful. People can organize around a
common cause without having a top-down hierarchy, and can
regenerate if one sector falls short.
[25:58] When we try to control
too much as a leader, we miss out people making a difference by
their own contribution.
[27:15] Radical inclusion is
about creating a sense of belonging, and an attachment and
understanding of the organization's narrative.
[34:58] Providing people with
more organization in a structure isn’t always the answer. Often
times, we need to look at things from a systems
[38:58] Ori feels one of the
best ways to fix the divide is to organize in a way where we have
radical inclusion, be clear on who makes the decisions, and what
the expected outcomes and consequences are in these human
interactions. He started to bridge together UC Berkeley and the
army with these very same principals.
[51:40] Great leaders energize
people, and raise others up around them.
your views lightly.”
- “There will be atrophy in organization if it’s
overly dependent on a single person.”
- “Information does not change
about the human interaction in the same room. I trust in
can’t do it alone, we have to do it with each other.”
leader's job is to improve the energy of those around
Maxwell Air Force Base
Albert Einstein Medical
General Dempsey Drops
Fully Charged Institute
UC Berkeley’s Haas School of
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