Mar 16, 2022
Sabrina Horn is an award-winning
CEO, tech industry communications expert, and advisor with over 30
years of experience. In 1991, she founded Horn Group, one of
Silicon Valley’s most iconic public relations firms, and built it
from the ground up to national acclaim. While growing her business
and working with countless entrepreneurs and CEOs, she came to
understand how deeply a leader’s actions can impact a company’s
success. From her book, Make It, Don’t Fake it,
Sabrina shares how honesty and authenticity lead to success in
business, and in life.
Key Takeaways
[2:20] Sabrina has a stamp
collection and shares where it all started.
[4:30] Talking about her
book, Make It, Don’t
Fake it, Sabrina shares
the different ways people fake it.
[5:55] People exaggerate the
truth. Sabrina provides some examples.
[6:35] Sabrina explains what she
calls “ostrich lies.”
[7:05] Selective truth-telling
can be very dangerous.
[9:10] Procrastination or
avoiding the truth is more harmful than exaggeration. Sabrina
shares a story to explain why.
[13:00] Sabrina shares her
thoughts on the book, Leadership BS.
[15:10] More recently,
everybody’s language is all about empathy, humility, and
authenticity. This book would not play well today.
[17:10] What some leaders do to
get power and keep power is to withhold information. Sabrina shares
insight on how to handle difficult conversations
truthfully.
[20:05] It’s tough being a
leader and employer managing through the pendulum of a company’s
profitability.
[22:45] Sabrina talks about
imposter syndrome.
[24:20] How to deal with
imposter syndrome: Meet with everybody, be the director of your own
movie, use the “we” word, and lastly, remember that you’ve earned
your success.
[28:05] Cognitive behavioral
therapy and mentors can help you with your imposter syndrome.
Sabrina shares her own experience with this.
[30:35] Jan asks Sabrina why
good PR should have nothing to do with spin.
[32:25] It’s not about being
better or sexier, faster, or cheaper, it’s about being different.
Sabrina shares how honesty can be a great PR strategy
now.
[35:05] There are so many people
clamoring for attention and it feels emotionally draining. Sabrina
shares her insights on the best strategy for marketing.
[37:55] Because of the amount of
information we are being bombarded with now, leaders can’t be numb
if we expect our people to be resilient.
[40:50] Sabrina shares a piece
of advice that is hardest for her to take as well.
[42:10:] Sabrina would tell her
twenty-nine-year-old self to make an effort to build a team of
mentors and advisers and be true to her own convictions.
[45:15] Sabrina shares some
practices on how to stay true to your own core values as a
leader.
[48:10] A bad subculture can
infect the whole. Sabrina explains how this can relate to your
company and brand.
[49:20] Sabrina’s closing
thoughts: Be successful by doing things the right way.
Quotable Quotes
- “So, we go from this seemingly innocent
not-meaning to do any harm to crossing the line where you actually
are saying and doing things with the intent to
deceive.”
- “Hope is not a strategy.”
- “A leader may be tempted to lie and to deceive
in order to get out of a tough situation or under pressure but the
problem with that and with all kinds of faking it is ultimately the
truth always comes out.”
- “Imposter syndrome can arise in situations
where people don't know who you are, and you don’t know who they
are. And you’re walking in there and people think you’re going to
put on a show for them.”
- “Spin really is about us peeling back the
onion, getting to the absolute truth so that you can then find a
path forward through a crisis or to create a great brand and tell a
great story.”
Resources Mentioned