Co-hosts Jan Rutherford and Jim Vaselopulos interview
Dr. Christophe Morin, CEO and Chief Pain Officer at SalesBrain.
With over 30 years of experience in marketing and business
development, Christophe is passionate about understanding and
predicting consumer behavior using neuroscience. He is an expert on
the effect of advertising on the brains of adolescents and young
adults. Christophe discusses with Jan and Jim the prime role of
emotion in individual motivation, how neuromarketing draws upon the
science of neurological testing, and the six factors you can stress
to create emotion that works for your product.
Listen in to learn principles of ethical
neuromarketing, and steps you can take to become more effective in
persuasion for the greater good.
[6:11] Neuroscience data doesn’t rely on what
customers say, but on the ability to read their nervous system and
brain blood flow. Most of this information is not consciously
[10:01] Dr. Morin explains how the System One brain
system communicates with the System Two brain system and how that
relates to advertising.
[12:55] Find out about the up-and-coming field called
[16:17] How can neuromarketing improve the world?
[20:55] What are the six ways to create the bottom-up
[35:22] The Neuromarketing Science and Business
Association created a code of ethics, now used widely by the
[37:17] How neuromarketing is somewhat a natural
progression of marketing.
[43:55] People who are willing to show up, look at
themselves, work, rehearse, and practice, are those who ultimately
can acquire and perfect skills they may not have had when they
[45:58] We’re scratching the surface of this big
question: What is the ultimate effect of media on us?
Books Mentioned on the Show
Thinking, Fast and Slow, book by Daniel Kahneman
Selling to the Old Brain: How New Discoveries In Brain Research
Empower You To Influence Any Audience, Anytime, book by Patrick
Renvoise and Christophe Morin
The Paradox of Choice: Why More Is Less, book by Barry
Dr. Christophe Morin, CEO and Chief Pain Officer of
SalesBrain, has over 30 years of marketing and business development
experience. Before joining SalesBrain, Christophe was Chief
Marketing Officer for rStar Networks, a public company that
developed the largest private network ever deployed in U.S.
schools. Previously, he was VP of Marketing and Corporate Training
for Grocery Outlet Inc, the largest grocery remarketer in the
Christophe has received multiple prestigious speaking
awards from Vistage International and Great Mind Research Awards
from the Advertising Research Foundation (ARF).
Christophe holds a BA in Marketing, an MBA from
Bowling Green State University, an MA and a PhD in Media Psychology
from Fielding Graduate University. He is an adjunct faculty member
of Fielding Graduate University where he teaches a Masters/PhD
course he created called “The Psychology of Neuromarketing”. He is
also a board member of the Neuromarketing Science and Business